WORKSHOPS
We are holding a series of FREE workshops at B2B Autumn 2011. These are designed to help build your business skills and knowledge. Places are limited so book early to secure your place.
HOW TO INCREASE YOUR PROFILE THROUGH MARKETING & PR
12:00pm – 12:45pm
This workshop will be in the form of a panel featuring presentations from:
• Barry Dennis, Business and Media Advisor (host) – a presentation about PR.
• Shaun Lowthorpe, Business Editor at the EDP – how to increase profile through the EDP
• Steve Turton, MD of The Line – how to get your business noticed through marketing.
An interactive Q&A session will follow.
More about the speakers:
Barry Dennis
Barry Dennis
Barry began his working life as a young reporter on his local newspaper in Wisbech. It was the start of a very successful career in the world of newspapers, magazines, radio and the internet. More than half his career was as Managing Director with Emap plc and Archant Norfolk.
Prince Charles described Barry in 2006 as “an inspiring business leader with drive” when he appointed him as his Ambassador for Business In The Community’s Eastern Region.
He currently runs his own business/media consultancy and mentors a number of local businesses, including several start-ups. He is also Chairman of Pike Textile Display Ltd of Wisbech and the Immediate Past President of the Norfolk Chamber of Commerce..
Shaun Lowthorpe
Shaun Lowthorpe
Shaun Lowthorpe is business editor of the Eastern Daily Press. Appointed in August, Shaun was previously public affairs correspondent, a post he held for seven years.
Shaun, 38, joined Archant as a trainee reporter for the Eastern Daily Press in 2000 and has worked in the Cromer, Lowestoft, and Norwich offices.
Steve Turton
Steve Turton
Steve has been running his own creative, design and marketing agency in Norfolk for 25 years. Until very recently that business has always had his name above the door. However on the 19th of September all of that changed as Steve ushered in a new era, as Turton Middleton became the Line.
This is more than just a name change though. It is a change of approach founded on the desire to challenge the old ways of agency thinking. The Line will work with clients to find opportunities and create ideas that will enable them to do more, make more and mean more.
Steve himself will be leading that change with his creativity, business acumen and strong client relationships.
The Line currently works with clients as diverse as Lidl, Atout France, Tulip, Dalehead Foods, Fendercare and Hamilton Acorn.
Click here to book your space now
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STARTING AND GROWING A SMALL BUSINESS
1:15pm - 2:00pm
Justine Luckhurst, Business Manager, Natwest, will talk about what a new business has to think about in terms of banking; what's involved in opening an account; what to do if you want to borrow money; how you can make and accept payments by credit card; financial protection (eg insurances and pensions); accessing your accounts online and much more.
James Banham from accountants Lovewell Blake will also present on tax breaks and start-up strategies.
More about the speakers:
James Banham
James Banham
James Banham is a partner at Lovewell Blake and specialises in corporate finance and business development services, with a special interest in start up and growing businesses. He passionately believes that every business should have a vision of where they want to go, a route map for getting there and an action plan to ensure it happens. Running a business should be fun, if its not then remember, only you can change things.
Justine Luckhurst
Justine Luckhurst
I joined Natwest in 1987 and started my working career as a 'junior' before working my way up the career ladder to become a Customer Adviser, then a Branch Manager to an Area Manager before finally joining the Business Channel nearly 5 years ago.
I currently look after a portfolio of approx 400 SME's in the local areaand my job is to help and support them by really understanding their needs especially in this economic climate.
Click here to book your space now
Sponsored by
SOCIAL MEDIA TOP TIPS
2:30pm - 3:15pm
Paul Hill, Archant Anglia Business Editor and Laura Stringer, Archant Digital Marketing Executive, provide an overview of how Archant Life market their Lifestyle Magazine business through two of the biggest Social Networking websites: Facebook and Twitter. 5-10% of their total online audience is sent through from these platforms.
The workshop will teach you some tips and tricks on how to build your Facebook and Twitter audience, including how to engage your fans, content ideas and how to write a successful post. Learn about e-mail marketing and how Social Media can be incorporated into an e-newsletter. Find out what resource is needed to maintain your social media presence. Enjoy a visual presentation led by members of the Archant Life Marketing Team.
More about the speakers:
Paul Hill
Paul Hill
Paul was appointed this summer to the new role of business editor for Archant Anglia – overseeing the development of print and digital business coverage for Archant’s titles in Norfolk, Suffolk, Hertfordshire and Cambridgeshire. For the past year he had been working as editorial development manager for Archant Norfolk, overseeing the introduction of a new editorial system and new workflows. Up to 2010, he was the award-winning business editor of the Eastern Daily Press. You can follow him on Twitter at @paulhill_biz
Paul was appointed this summer to the new role of business editor for Archant Anglia – overseeing the development of print and digital business coverage for Archant’s titles in Norfolk, Suffolk, Hertfordshire and Cambridgeshire. For the past year he had been working as editorial development manager for Archant Norfolk, overseeing the introduction of a new editorial system and new workflows. Up to 2010, he was the award-winning business editor of the Eastern Daily Press. You can follow him on Twitter at @paulhill_biz
Laura Stringer
Laura Stringer
Laura works for Archant Life in the Great British Life team as a Digital Marketing Executive.
Her main duties are training Editors on the Content Management System, giving guidance on Social Networking best practices, and other general marketing activities including e-newsletter creation, sourcing competition prizes and generally helping with any online queries. Follow Great British Life on Twitter at @GBritishLife
Click here to book your space now
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